Newsletter – Google Analytics
The Google Analytics Addon for Newsletter adds to the standard Newsletter link tracking system the Google Analytics campaign tracking parameters.
Prerequisites
The Google Analytics tracking is added only if the tracking is active. Disabling the link tracking will disable even the Google Analytics tracking. Google requires at least the “campaign” parameter, is left blank the tracking is disabled.
The UTM parameters are added when the subscriber visits the link, not directly inside the newsletter content.
Is data sent to Google?
No. This addon only adds the UTM parameters to URL when clicked in your emails. Only if your site has Google Analytics installed they are read by the Google Analytics script and reported on the Google Analytics console.
Allowed domains
Usually, UTM parameters are added only to links containing your own domain, since it is the domain you can monitor with analytics. Anyway, you can configure the addon to add them even on domains different than yours.
This is useful if your newsletter contains links to sites you own and want to be tracked with Google Analytics.
Vice versa, if you add the UTM parameters to links to sites owned by others, you’re pushing stats data in their Google Analytics account!